2025 Subaru Ascent vs. 2025 Toyota Highlander
Drivers searching for a spacious, family-ready SUV in 2025 have two standout options to consider: the Subaru Ascent and the Toyota Highlander. These three-row vehicles offer generous seating, advanced safety features, and strong reputations for long-term dependability. While both models meet the needs of busy households and active lifestyles, they approach performance, technology, and design in different ways. Taking a closer look at their key features can help you decide which one delivers the right blend of comfort, capability, and value.
Design & Style
The 2025 Subaru Ascent embraces a rugged yet refined exterior that reflects its all-weather versatility. With bold lines, a wide stance, and Subaru’s signature hexagonal grille, the Ascent is designed for presence and practicality. Inside, it offers spacious seating for up to eight passengers and generous cargo space. High-quality materials and clean design language elevate the cabin, creating a space that balances functionality and comfort.
In contrast, the 2025 Toyota Highlander brings a sleeker, more urban design to the table. Its sculpted body and sportier trim options like the XSE deliver a dynamic appearance suited for drivers who favor a more aggressive aesthetic. Inside, the Highlander offers a similarly spacious interior with optional second-row captain’s chairs. Though upscale trims introduce luxury touches, some may find the layout leans more toward form than rugged function.
Technology & Safety
Subaru’s 2025 Ascent is packed with intuitive technology aimed at enhancing both driver experience and passenger connectivity. Every model features the latest STARLINK® Multimedia system with wireless Apple CarPlay® and Android Auto™, along with multiple USB ports and optional Wi-Fi connectivity. Safety is a core strength, with Subaru’s EyeSight® Driver Assist Technology coming standard, providing adaptive cruise control, lane centering, pre-collision braking, and more.
The 2025 Toyota Highlander also scores high on tech, especially in upper trims. It comes standard with Toyota Safety Sense™ 2.5+, offering similar driver-assist features like lane departure alert and dynamic radar cruise control. The Highlander adds available upgrades such as a 12.3-inch touchscreen, JBL premium audio, and head-up display. Both SUVs offer robust infotainment experiences, though the Ascent’s focus on standard safety across all trims gives it a strong edge for families.
Performance
Under the hood, the Subaru Ascent runs on a 2.4-liter turbocharged BOXER® engine producing 260 horsepower and 277 lb-ft of torque, paired with a Lineartronic® CVT and Symmetrical All-Wheel Drive. This powertrain delivers confident handling in all conditions, supported by up to 5,000 pounds of towing capacity and 8.7 inches of ground clearance for off-pavement flexibility.
The 2025 Toyota Highlander offers a 2.4-liter turbocharged four-cylinder engine generating 265 horsepower and 310 lb-ft of torque. While both SUVs provide similar output, the Highlander’s focus is more on smooth highway cruising rather than rugged capability. Front-wheel drive is standard, with all-wheel drive optional. For those prioritizing efficiency, the Highlander Hybrid offers up to 36 mpg combined, but at the expense of reduced towing and off-road performance.
The Bottom Line
Both the 2025 Subaru Ascent and 2025 Toyota Highlander bring a lot to the table, but their strengths cater to slightly different drivers. The Highlander delivers more in terms of urban sophistication, optional hybrid efficiency, and luxury appointments in top trims. However, it leans more toward comfort than versatility, particularly when considering off-road or all-weather use.
The Ascent, on the other hand, shines in areas where adventure and capability matter most. Its standard all-wheel drive, higher ground clearance, and safety-first design make it an ideal fit for families who value year-round confidence on the road. While both are strong contenders, the Ascent’s balance of everyday usability and rugged capability makes it a more versatile choice for diverse driving needs.
Schedule a Test Drive Today
Ready to experience the 2025 Subaru Ascent for yourself? At Competition Subaru, we’re here to help you explore every feature this well-rounded SUV has to offer. Whether you’re focused on safety, space, or all-terrain readiness, we invite you to schedule a test drive and see how the Ascent stands out in real-world conditions.
Contact us today or visit our showroom to meet our team, ask questions, and take the next step toward finding the right SUV for your lifestyle. Let us help you make a confident and informed decision about your next vehicle.