2025 Subaru Ascent vs. 2025 Nissan Murano

Midsize SUVs remain a top choice for families and drivers who value space, capability, and comfort. The 2025 Subaru Ascent and 2025 Nissan Murano represent two popular options in this competitive segment, both offering new features and updated designs for the year. While each model brings its own strengths to the table, a closer look at design, technology, performance, and overall value can help determine which SUV offers the right balance for your lifestyle.

Let’s explore how these two contenders compare across the most important categories for today’s SUV shoppers.

Design & Style

The 2025 Nissan Murano enters its fourth generation with a sleek, modern appearance shaped by Nissan’s “energetic elegance” philosophy. It sports a wider stance, flared rear fenders, and a redesigned front grille flanked by ultra-slim LED headlights. At the rear, a full-width LED light bar and hidden exhaust outlets give it a clean, upscale look. Inside, the cabin emphasizes sophistication with available ambient lighting and luxury materials, offering a more urban, refined atmosphere.

On the other hand, the 2025 Subaru Ascent maintains its rugged, family-friendly exterior that blends SUV utility with contemporary design. It features standard LED lighting and a bold front fascia that appeals to drivers looking for road presence with off-road readiness. Inside, the Ascent offers up to eight-passenger seating and 153.2 cubic feet of passenger space—making it the more spacious choice for families or those who prioritize interior room. Its practical yet polished layout supports both comfort and function.

Technology & Safety

Nissan enhances the Murano’s technology experience with dual 12.3-inch digital displays. One serves as a customizable gauge cluster, while the other powers the latest NissanConnect® infotainment system with integrated Google services. Features like Google Maps, Google Assistant, and wireless smartphone connectivity offer seamless interaction. Nissan also includes Safety Shield® 360 as standard, and upgrades like ProPILOT Assist and Invisible Hood View help improve awareness and driving ease.

The Subaru Ascent counters with its own high-tech interior, including an 11.6-inch STARLINK® multimedia touchscreen with wireless Apple CarPlay® and Android Auto™. The interface is simple and responsive, designed to reduce distractions while driving. Every trim includes Subaru’s EyeSight® Driver Assist Technology, which has been enhanced for 2025. Features like adaptive cruise control, lane centering, and pre-collision braking offer strong safety performance, and available surround view cameras add another layer of confidence.

Performance

Performance takes a different route with each SUV. The 2025 Murano moves away from its previous V6 engine in favor of a 2.0-liter variable compression turbocharged four-cylinder engine. This new powertrain produces 241 horsepower and 260 lb-ft of torque, paired with a new 9-speed automatic transmission. It emphasizes smooth power delivery and improved efficiency, with front-wheel drive standard and all-wheel drive available or included on upper trims.

The 2025 Subaru Ascent continues to rely on its 2.4-liter turbocharged SUBARU BOXER® engine, offering 260 horsepower and 277 lb-ft of torque. Paired with a Lineartronic® CVT, it provides smooth acceleration and consistent performance across different conditions. Every Ascent comes standard with Symmetrical All-Wheel Drive and X-MODE® for added traction and stability on slippery or uneven roads, making it better suited for drivers who live in changing climates or venture beyond the pavement.

The Bottom Line

The 2025 Nissan Murano offers sleek styling and upscale cabin features designed for drivers who prioritize modern design and technology integration. Its new turbocharged engine and advanced infotainment suite cater to those who spend most of their time on urban roads or highways. It shines in tech-forward environments but compromises slightly on space and off-road capabilities.

In contrast, the 2025 Subaru Ascent is built for versatility and durability. With standard all-wheel drive, more passenger space, and a higher towing capacity, it supports active families and outdoor enthusiasts. Its technology and safety features are comprehensive and intuitive, and it continues to build on Subaru’s reputation for reliability and long-term value.

Schedule a Test Drive Today

If you’re searching for a midsize SUV that delivers space, performance, and peace of mind, we invite you to test drive the 2025 Subaru Ascent with us at Competition Subaru. Our team is here to help you explore all the trim levels, features, and financing options that match your needs. Contact us today to schedule your visit and experience the difference for yourself.